GDPR Compliance Solutions
Easily comply with consent requirements of the GDPR while creating a competitive advantage through improved data management, digital governance, and customer experiences
What the GDPR means to your organization
The General Data Protection Regulation (GDPR), is a data protection or privacy law emanating from the European Union (EU). Since it came into effect on May 25, 2018, it has become the de facto global standard and is informing copycat legislation across the globe.
Under the GDPR, personal data — including IP addresses, device identifiers, sensitive data (such as ethnicity and political views), and anything else that can be used to identify an individual — can only be collected across websites and applications if you have a “legal basis” to do so. The regulation mandates that companies and their partners who wish to track users without a legitimate legal basis, only do so once they have received unambiguous consent from those users.
The GDPR has real teeth to it. Since its inception, more than 200,000 data breaches have been reported and fines have been imposed in every instance. Penalties and fines can be as high as 4% of annual revenue or €20 million, whichever is greater. In addition to the regulatory penalties, companies must also consider the impacts of remediation costs, reputational damage, and disruption to business. IBM’s 2019 Cost of a Data Breach Report estimates that costs have risen 12% over the past five years with midsized businesses particularly at risk of being overwhelmed by the impacts. The message is clear, regardless of the size of your organization, you need to take action.
GDPR compliance with Crownpeak
Crownpeak’s GDPR consent solutions are designed to support brands looking for a unified platform for achieving ongoing compliance with the GDPR and other privacy laws requiring notice and consent.
In the face of an increasingly savvy, privacy-aware market, firms that aim for the lowest bar of GDPR compliance are missing out on significant business opportunity. Poorly designed consent experiences undermine and interrupt the customer experience, resulting in high bounce rates and low rates of conversion.
Powered by our patented technology, Crownpeak’s GDPR consent solution, Universal Consent Platform, provides an end-to-end suite of tools to create premium consent experiences that match your brand and tone of voice, promoting trust and user engagement. We call this approach Privacy UX – the privacy user experience as part of customer experience. As a market leader in both Privacy UX and digital experience, Crownpeak has unique expertise in delivering high-converting, GDPR-compliant privacy experiences, which maximize opt-ins and conversions and increase customer lifetime value.
Here’s how we can help your organization:
One of the biggest challenges in achieving compliance with the GDPR consent requirements is providing full disclosure of all of the third-party tags and cookies that may be operating on your site. Getting this visibility is the first step in your GDPR assessment and action planning.
Crownpeak Trackermap, a feature of TagControl, gives you a 360° view of all third-parties with access to your website and application user data – including vendors you might not even know about due to the hidden, “piggybacked” tags contained within the tags of your official vendors. These tags can pose a data security risk, potentially exposing you to data breaches under the GDPR and putting your customers’ data at risk.
Take Trackermap for a test drive
Developed in collaboration with data protection experts, policy makers and leading privacy officers, the Crownpeak Universal Consent Platform (UCP) provides a powerful and easy-to-implement solution for even the most complex of multi-site, multi-brand environments.
The consent interface is customizable to your design and can be fully integrated within your user experience, creating a high degree of trust and transparency for the visitor, maximizing opt-ins and conversions.
Powered by the world’s largest vendor database, the platform scans your websites and matches the technology on your site to third-party vendors, offering a comprehensive view into how a user’s data is shared and collected. It’s the only consent solution on the market that provides real-time scanning, ensuring your site notice accurately reflects any technology changes on your site and eliminating the risk of compliance gaps. This unparalleled insight grants your visitors full transparency, satisfying key elements of the GDPR and other data privacy laws around disclosure.
Highlights of UCP’s capabilities:
- Marries GDPR, ePrivacy, and CCPA consent requirements into a single user experience
- Deploys a persistent notice banner that disappears only once the user has consented
- Displays granular and specific data collection vendors, and empowers your website visitor with the ability to consent to each, all, or none, as well as the ability to withdraw consent at any time
- Allows only essential and necessary technologies to fire before consent is given, and then remaining technologies can execute Provides your visitor a gateway to exercise their GDPR-based privacy rights
- Includes consent rate optimization tools to help you increase your consent rates over time
- Quick to implement – requires little to no coding besides adding a JavaScript tag to your site, and can be easily customized to reflect your branding and specific compliance needs
Crownpeak’s Consent as a Service (CaaS) is an API solution for managing the consent requirement of the GDPR and other global privacy laws across channels and devices.
With the rise of invasive data collection, data breaches, and other malicious web-based attacks, app users are increasingly demanding that companies take measures to protect their personal information. CaaS is fully customizable and allows you to deliver seamless, brand-consistent privacy experiences on any device. It empowers your visitors with granular control over how their personal data is accessed, processed, and applied, building trust with your customers.
Learn about Consent as a ServiceCrownpeak in the Forrester Wave Privacy Management Software Report >> Download now
Crownpeak AdNotice provides a turnkey solution for compliance with the AdChoices program. Our patented, industry-standard technology gives brands an opportunity to show respect to their visitors by being transparent about how the data they collect is used to inform ads, so they can make informed decisions about their preferences.
By providing consumers with more information and control over how their data is used for interest-based advertising, you can build trust in your data practices and your overall brand.
Learn more about AdNotice
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